ASDA has left people baffled after shoppers spotted a Christmas favourite back on shelves – despite it being only June.
It may be just the start of the glorious summer season – but that hasn’t stopped Asda from already stocking festive treats.
The overwhelming majority of Britons believe that even September is too early for Christmas-related items to be sold, a new poll revealed[/caption]
The major supermarket recently left customers gobsmacked after they started selling a Christmas staple six months before the big holiday.
The mega retailer has since come under fire, with confused shoppers branding the move ”ridiculous”.
One stunned customer, Chrissy Travers, from Newcastle upon Tyne, took to Facebook after she spotted mince pies back in stock.
The four-pack of the festive treat was going for a mere 15p, down from 31p, costing foodies less than 4p per mince pie.
However, despite the sweet deal, Asda customers were anything but impressed.
According to a 2024 study, the overwhelming majority of Britons believe that even September is too early for Christmas-related items to be sold, Ipsos reported.
The report revealed that 83% believe that September is too early for Christmas turkeys, 80% reckon it is too early for Christmas puddings, and 79% think it is too early for Christmas jumpers and festive decorations.
Three quarters of those who took part in the survey said it is too early for mulled wine (76%) and mince pies (75%).
Meanwhile, a staggering 64% believe it is too early for presents, but three in ten (30%) think September it’s the right time to begin buying them.
As we’re still months away from September – and the festive season – furious social media users slammed the mega supermarket.
Close to 70 people gave Chrissy’s post a like, as dozens of members of the popular Extreme Couponing and Bargains UK group flooded to comments to share their thoughts.
One Facebook user joked: ”I’ll get our Christmas tree out the loft.”
”I know every year they start putting Christmas stuff out earlier and earlier but that is ridiculous,” someone else chimed in.
How to save at Asda
Shop the budget range
Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda’s Just Essentials range.
She said: “Asda’s budget range is easy to spot as it’s bright yellow! Keep your eyes peeled for yellow and you’ll find their Just Essentials range.
“It’s great value and I’ve found it has a much wider selection of budget items compared to other supermarkets.
Sign up to Asda Rewards
The savvy-saver also presses on the importance of signing up to Asda’s reward scheme.
She said: “Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.
“As an Asda Rewards member, you’ll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.
“This will go straight into your cashpot, and once you’ve earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.
We’ve previously rounded up the best supermarket loyalty schemes – including the ones that will save you the most money.
Look out for booze deals
Eilish always suggests that shoppers looking to buy booze look out for bargain deals.
She said: “Asda often has an alcohol offer on: buy six bottles and save 25%.
“The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.
“Obviously, the more expensive the bottles you choose, the more you save.”
Join Facebook groups
The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.
Eilish said: “I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.
“Every day, more than 250,000 deal hunters share their latest bargain finds and new releases.
“For example, recently a member shared a picture of Asda’s new Barbie range spotted in store.
“Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p.”
A former employee said: ”Having worked in Asda bakery I can guarantee they were clearing out the freezer in backup & came across a box left over from Xmas.
”Manager told them to bake them & sell cos it’s better than wasting them off.”
”I’m confused,” another social media user was baffled.
And it turns out, Asda isn’t the only retailer getting ready for the holiday, as one person claimed: ”Yesterday I saw Christmas lights at B&M. I had to check the calendar to make sure I wasn’t crazy!”
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