PRIMARK has the perfect beach bag for your summer holidays, and shoppers can’t get enough of the sparkles.
Now that summer is finally upon us, and with temperatures set to ramp up again next week, many of us are likely making plans for trips aboard.

Primark has launched its new summer bag range[/caption]
The bag is perfect for your summer essentials[/caption]
Shoppers are obsessed with the sparkles[/caption]
And what better way to get yourself excited for summer than treating yourself to a new accessory.
Primark is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
Posting to their TikTok account, Primark recently shared a clip of a brand its new jelly tote bag being carried by a fashion fan on a pebble beach.
“Packed up and beach ready”, Primark said.
The stylish silver bag is large enough to fit in all your summer essentials, such as a towel and sun cream.
It’s made from a waterproof material, so it will keep your belongings dry, and its super lightweight.
Plus, the bag is just £10, so is perfect for penny pinchers.
Primark said: “Add a playful twist to your everyday look with this jelly tote bag.
“Made from a flexible, wipe-clean material, it’s lightweight yet roomy enough to carry your essentials with ease.
“The open top makes grabbing your things quick and fuss-free, while the sturdy twin handles are designed for easy carrying.
“Whether you’re heading to the beach, the shops or just out and about, this bag brings a hint of fun to your outfit.”
The lightweight bag is available in store, or via click and collect on the Primark website.
And it’s already proving popular with fashion fans.
Why Primark is great for looking expensive on a budget

By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
Commenting under the TikTok video, one person beamed: “The sparkles!”
Another said: “Love!”
Shoppers have also been raving about Primark’s new statement beaded bags.
Not only are there two colourful patterns to choose from, but it’s super stylish and will make the perfect holiday accessory.
Not only are there two colourful patterns to choose from, but it’s super stylish and will make the perfect holiday accessory.
Some savvy fashion fans noticed that the bag, which went viral in a leopard and cherry print last year, is a dupe for an £88 version in Anthropologie and £285 one in Staud.