PENNEYS Ireland fans are set to love a new “standout” dress that’s perfect for summer holidays – and it costs just €28.
The Paula Echevarria Lola V-Neck Maxi Dress has just landed online and in shops around the country.
The item is perfect for summer holidays[/caption]
The dress costs €28[/caption]
The piece has come at the perfect time as punters are jetting off on summer holidays.
It’s the ideal lightweight piece to throw in your suitcase as it won’t take up too much space.
And it would be perfect for days lounging by the pool or lying on the beach.
The dress is made from a textured boho material making it right on theme for a tropical getaway.
And it’s available in two bold colours – bright green or bright red.
It features frilly sleeves and a cute v-neck as well as an elasticated waist for a flattering shape.
The dress costs €28 and can be found in sizes XS up to XXL.
Fashion bosses called the item “elegant”.
An official description of the item reads: “Make a statement in the Lola maxi dress from the Paula Echevarria range.
“This elegant green dress has a stylish V-neckline and delicate ruffle cap sleeves.
“Cut to a long length, it’s perfect for special occasions.
“Dress it up with heels, a clutch bag and chunky jewellery for a standout look!”
The new dress isn’t the only summer holiday item that’s up for grabs at the popular retailer.
Penneys recently dropped the Paisley Tiered Maxi Dress ideal for dinner dates in a hot climate.
It can be found in sizes six up to 20 and the dress costs only €28.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
Designers hailed the blue and white printed dress piece as a “style elevator”.
According to the retailer: “Bring some movement to your wardrobe with this paisley print maxi dress.
“Cut to a flowy silhouette, it comes with a soft round neckline, short puffed sleeves and a tie detail at the neck for a relaxed finish.
“The gathered waist adds shape while the tiered skirt adds movement to every step.
“Designed in a white paisley-inspired print against a rich blue base, it’s finished with a decorative border print at the hem for extra style elevation.
“Whether you’re heading to brunch or packing for a getaway, this dress is ready to go!”
The item is now up for grabs online and in shops[/caption]
