GEORGE Clarke has been dealt a fresh blow as his TV advert was banned for ‘misleading’ viewers.
The TV architect was paid by Scottish Power to star in their latest television advert.
His commercial with Scottish Power was described as ‘misleading’ viewers into thinking it was his Channel 4 show[/caption]
However, it’s been taken off air by the Advertising Standards Agency for breaching their guidlines.
The watchdog said it misled viewers into thinking they were watching George’s Channel 4 hit Amazing Spaces.
During the commercial, the 50-year-old appeared on screen with the text ‘George Clarke’s amazing green spaces’ appearing on screen.
During the advert, he could be heard saying: “I’ve seen some amazing spaces all around the UK.
“From yellow houses, blue houses, pink houses, and … greener houses. Of course, it is not about the colour, it’s all about the green solutions provided by Scottish Power.”
The advert contained the text #ad on screen for twelve seconds and also displayed Scottish Power’s logo.
Banning the commercial, ASA said the clip contained elements that mimicked George‘s Channel 4 show and that the #ad text was likely to be overlooked by viewers.
In a statement, they said: “We considered the audience were likely to interpret the ad as programme content.
“We considered viewers were unlikely to quickly recognise the message as an ad distinguishable from editorial content and were instead likely to believe [they] were watching a programme.”
It’s a fresh blow for George who last year was held at knife point in a horrific robbery that saw his watch snatched.
Speaking previously to The Sun’s TV Mag, he said: “Yeah, I was robbed. It was quite an expensive watch.
“It had no sentimental value at all. And so I just let it go. If it was sentimental value, I think I would have been really, really distraught
about it.
“And in the end I just went, you know what? It’s just a watch. It wasn’t given to me by a member of my family.
“Was it traumatic? Absolutely. Of course it is.”
George, 50, is still seen in the advert on social media and online[/caption]
