DOMINO’S has confirmed it has axed a popular pizza after its launch just two years ago.
The fast food chain has ditched the main to make way for newer items on the menu.
Domino’s’ Ultimate Chicken Mexicana Pizza has been discontinued[/caption]
Customers can no longer buy the Ultimate Chicken Mexicana Pizza, which was first unveiled in 2023.
Eaters could get a small for £10, medium for £12 or large for £14 as part of the chain’s Price Slice deal.
The menu option combined spiced pulled chicken, juicy tomatoes, crunchy onions, spicy jalapenos and green and red peppers, topped with a spiced mayo drizzle.
However, Domino’s has now confirmed it has been dropped from menus.
A spokesperson said: “The incredibly popular Ultimate Chicken Mexicana Pizza has been removed from the national Domino’s menu.
“Despite its popularity, we’re always looking to make room for more deliciousness.
“In this case, it’s to welcome the return of our Double Choc Caramel Cookies as well as another exciting product we’ll be revealing next week.”
News the pizza has been dropped from menus will no doubt leave shoppers distraught.
One recently asked on X: “Hi, have you discontinued The Ultimate Chicken Mexicana pizza?
“Was my favourite and hope it comes back.”
Others who loved the slice will be fuming to hear it’s been discontinued as well, with one branding it “unreal” when it first launched.
Another recently posted on X: “That new Ultimate Chicken Mexicana looks banging.”
Meanwhile another commented: “The new Ultimate Chicken Mexicana is quite good tbf.”
OTHER DISCONTINUED ITEMS
It’s common practice for retailers and chains to discontinue products based on customer demand and sales.
Greggs recently exclusively revealed to The Sun the Chargrill Chicken Oval Bite had been dropped from menus.
But, the bakery chain said it was to make way for the new Roast Chicken Salad Roll, which launched in May.
Meanwhile, Tesco also recently confirmed it had axed its own-brand beef sausages.
It came after Tesco confirmed it axed popular southern fried chicken flavour instant noodles.
The pack costed around 50p, but was dropped and replaced with another chicken flavour shoppers could buy.
Tesco also recently cut its own-brand tomato and basil soup from its chilled range.
The Sun exclusively revealed last month Cadbury’s axed Fry’s Coffee Cream after first launching it in 2023 too.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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