PRIMARK is known for its epic beauty dupes.
And it seems the store has done it again with a new arrival – a completely aerosol free dry shampoo.



A look at the new product was shared on the Inverness Beauty TikTok page, which posts the latest drops in the Primark beauty and hair departments.
In the video, they showed the dry shampoo, which contains hyaluronic acid and “absorbs oils, sweat and volumises hair”.
It also costs £4 for 54g, compared to £26 for 56g of Aveda’s much-loved Shampowder dry shampoo.
“I hope it’s like the Aveda one!!!” one person wrote in the comments section of the TikTok video.
“Oooo a trip to Primark for me!” another added.
“If you see this, I need to try it!” a third insisted, tagging a friend.
Aveda’s Shampowder shampoo has long been a favourite among beauty fans – particularly for the fact that it doesn’t leave a white residue like its aerosol equivalents.
“Perfect for absorbing excess oil, impurities and sweat with powerful plant powders, this dry shampoo powder instantly adds volume and texture to refresh style,” Aveda say of the product on their website.
And the reviews for the pricey product are overwhelmingly positive, with one person writing: “I have been using this product for a few weeks now, I wanted to test it on days where I really needed to rescue my hair!
“I have dark brown hair and was worried at first that it comes out a white powder, but very pleased when I found it disappeared when it absorbed the oils.
“I like that it isn’t a spray but found the bottle a bit fiddly, took a little time to get used to.”
“Love this new dry shampoo format,” another added.
“It gives you good control over how much product to use vs an aggressive aerosol.
“Please bring out a dark haired version!”
“This is my new go-to dry shampoo!” a third commented.
“I love the signature Aveda smell of the formula; it’s gentle and pleasant.
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IF you’re looking for more Primark summer buys, then you’ve come to the right place.
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If animal print is your thing, you’ll want to check out the new maxi skirts.
The haltnerneck tops are perfect for summer.
If you’re on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag.
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“The bottle and application method is so easy to use, it evenly distributes the product and works so well to absorb the excess oil and gives me volume to extend my wash day out by a day.”
Aveda isn’t the only company to release an aerosol-free dry shampoo, however.
Stacey Solomon’s Rehab brand also has a powder-based formula, but it’s still pricey at £24.
Despite that, reviewers rave about the Essential Dry Shampoo, with some going as far to call it “one of the best dry shampoos” they’ve ever used.

Stacey Solomon’s Rehab brand also has an aerosol free dry shampoo that some people call “one of the best” they’ve ever used[/caption]