Meghan Markle’s recent social media activity has started a debate across the Atlantic, showing the clear difference in how people reacted to her viral twerking video celebrating Princess Lilibet’s fourth birthday.
The video, which showed Markle and Prince Harry dancing in a maternity ward, got an incredible 40.7 million views in just a few days. This was much higher than the 27.7 million views her lifestyle brand, As Ever, got over 15 weeks when it was announced.
According to GB News, Markle’s team sees the video as a huge success, especially in the United States and among younger people, as a major win. They believe the high level of online interaction directly leads to more people knowing about the brand and possibly buying from As Ever. The strategy clearly focused on reaching a Gen Z audience that loves viral moments, a group that’s very important for the brand’s growth.
The decision to focus on the American market instead of the UK shows a careful choice to prioritize places where the video was seen much more positively. While the video got a more reserved, even critical, response in the UK, where some called it “prudish,” the reaction in the US was very different. American audiences, especially younger ones, found the video funny and easy to relate to.
Meghan Markle’s viral video seems to have gone her way
Markle’s seeming lack of concern about the UK’s negative response further proves this strategic approach. Her team points out that the criticism from British royal fans matters less compared to the positive engagement in the American market, where the brand’s main audience is. The possible financial gains from the video’s popularity are more important than the complaints from British critics. The team sees the UK’s criticism as something like a soap opera, which is a dramatic side note compared to the big success.
The huge jump in engagement compared to past posts also shows how effective the video was as a strategy. The massive number of views suggests a well-planned effort to create a viral moment that would greatly increase brand awareness. The difference in views between the twerking video and the As Ever brand announcement makes it clear that the video had a much bigger impact in a much shorter time.
While it seems like Meghan couldn’t catch a break before, this seems to be one way she avoided looking ridiculous. After the twerking video was released, Markle shared another social media post showing a family trip to Disneyland. This post had a very different tone, focusing on a more traditional, family-friendly style. The video included Prince Harry and their children, Archie and Lilibet, while carefully hiding the kids’ faces to protect their privacy.
