SHOPPERS are rushing to get to their nearest Morrisons store, eager to check out their impressive middle aisle.
So if you can’t get enough of Aldi’s Specialbuys and are eager to grab yourself a bargain (or two), then you’ll need to check this out.
Bargain hunters are racing to check out the latest buys in Morrisons’ middle aisle[/caption]
Not only will shoppers find Ugg Tasman dupes, but there’s even cabin cases too[/caption]
These suitcases are just £25[/caption]
Thanks to this new ‘middle aisle’, you’ll find all things from affordable kitchen items and posh hair tools, to ‘supersave’ cabin cases and Ugg slipper dupes.
And don’t worry, you won’t need to break the bank, as with these cheap products, which you’ll find in many Morrisons stores around the country, prices start from just £1 – yes, you heard that correctly.
One savvy shopper was left overjoyed to spot the huge selection of new affordable finds, known as “when it’s gone it’s gone” (WIGIG) products, and took to social media to alert others.
Posting on Facebook, on a public group named Money Saving Mama UK, one Morrisons shopper shared snaps of the latest purse-friendly products, leaving many open-mouthed.
Not only will you find a round black mirror for just £5, but there’s even cordless straighteners for only £20 too.
As well as this, fashion fans will be pleased to spot platform embroidery fleece lined shoes, which look strikingly similar to those from much-loved brand Ugg.
At just £20 a pair, they’re much more affordable than the strikingly similar and viral Ugg Tasman pair, which will set shoppers back a spine-tingling £110.
So if you fancy saving yourself an impressive £90, you’ll need to get down to your nearest Morrisons, and fast.
As well as this, shoppers will also find medium pink hard suitcases, which are just £25.
Described as a ‘supersave’, these cases are perfect for those looking to travel in style, without breaking the bank.
Bargain hunters will also be thrilled to spot a cordless LED boombox for just £15, as well as cheap kids’ toys.
There’s an Ollie & Grace pull along frog for £5, and even an Ollie & Grace activity board for just £7.
Alongside her Facebook post, the bargain hunter later clarified: “After the last time I posted this section of Morrisons, I feel I should now mention that these items will not necessarily be in your local Morrisons.
“It’s all store and stock dependent.”
How to save at Morrisons
Buying a delivery pass can slash the cost of shopping online if you’re a Morrisons regular.
You also get priorities for Christmas delivery slots.
How much it costs depends on which you get anytime or mid-week, and if it’s for the year, six-months or monthly.
You’ll need to work out the cost compared to how much you spend on delivery without one to see if it’s worthwhile.
Morrisons does a range of wonky veg that can work out cheaper than the main range.
Check websites like Quidco and TopCashback BEFORE you place your order.
Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account.
Search for discount codes on websites like MyVoucherCodes.co.uk and VoucherCodes.co.uk to see if you can get money off at the till.
Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
Try switching all of your branded or premium goods for lower level ones and see if you notice the difference.
Morrisons regularly adds new products to its ‘own-brand “savers” range.
This is its value range where prices start from as little as 20p.
It includes all sorts of products including peas, spaghetti, marmalade, jaffa cakes and washing up liquid.
Swap your usual items for savers alternatives and see if you can tell the difference.
Shoppers can earn points with the More Than loyalty scheme when they spend online or in store.
How many points you earn will depend on the offers available at the time, plus you get five points for every litre of fuel at Morrisons petrol stations.
Reach 5,000 points and you get £5 off your shopping, plus there are other offers and coupons and the checkout and via the app.
Shoppers also get cheaper prices that are just for members.
Not only this, but the bargain hunter also confirmed: “And the ‘middle aisle’ is not necessarily in the middle.”
The WIGIG range
The bargain finds come just a few months after the major supermarket rolled out its own ‘middle aisle’ offers to rival Aldi and Lidl.
Morrisons said its “when it’s gone it’s gone” (WIGIG) range is available in nearly all its supermarkets.
A spokesperson for the company told The Sun that the number of WIGIG products each store sells depends on their size and space for merchandising them.
There’s even children’s toys from £5[/caption]
This boombox speaker has been slashed from £20 to £15[/caption]
Overall, Morrisons has 497 supermarkets around the country and the range has now reached store 459.
Items in the range are displayed on wooden crates covered with ‘When it’s gone it’s gone’ signage.
The offers are put out on three-week rotations with new products constantly added.
All the stores where the WIGIG offer is available
Morrisons confirmed to The Sun that the ‘when it’s gone it’s gone’ offer is available in the following stores:
- Victoria
- Mayo Avenue
- Colindale
- Gibraltar
- Carlisle
- Hillsborough
- Hyde
- Bulwell
- Speke
- Small Heath
- Halfway
- Swansea
- Borehamwood
- Mansfield
- Blackburn
- Granton
- Dumbarton
- Baillieston
- Hamilton
- Enterprise 5
- Dukinfield
- Rotherham
- Blackpool
- Shrewsbury
- Warrington
- Kettering
- Kilmarnock
- Morton Park
- Hartlepool
- Anniesland
- Hadleigh London RD
- Chingford
- Ebbw Vale
- Coalville
- Binley
- Barrow
- Rubery
- Leamington Spa
- Aldershot
- Riversway
- Knottingley
- Thamesmead
- Killingworth
- Failsworth
- Tynemouth
- Netherfield
- Bristol
- Doncaster
- Paisley Anchor Mills
- Johnstone
- Dumfries
- Lindsayfield
- Aberystwyth
- Diss
- Doncaster Balby
- Starbeck
- Bristol -Hartcliffe
- Bedford
- Hunslet
- Bilston
- Kendal
- Ipswich
- Kirkstall
- Denton
- Reading
- Brampton
- Keighley
- Barnsley
- Doxford
- West Denton
- St Albans
- Gloucester Metz Way
- Llanelli
- Maldon
- Bromsgrove
- Morecambe
- Norwich
- Cambourne
- Cardonald
- Auchinlea
- Rothwell
- Eastbourne
- Dundee
- Grays
- Kings Lynn
- Whitefield
- Gamston
- Ross On Wye
- Canvey Island
- Woking
- Kirkcaldy
- Wood Green
- Wakefield
- Thornton Cleveleys
- Oldham
- Harrow
- Letchworth
- St Helens
- Catcliffe
- Guiseley
- Stoke
- Pontefract
- Tamworth
- Cleethorpes
- Derby
- Erith
- Crewe
- Cheadle Heath
- Milton Keynes L Plaza
- Penrith
- Hereford
- Little Clacton
- Glasgow – Barrack St
- Sheldon
- Newcastle U Lyme
- Northampton
- Stamford
- Welling
- Cardiff
- Ilkeston
- Wimbledon
- Morley
- Staveley
- Bishop Auckland
- Heckmondwike
- Skipton
- Parkgate
- Walsall
- Huddersfield
- Rogerstone
- Milton Keynes
- St Helens – Boundary Road
- Burton
- Falkirk
- Livingston
- Wednesbury
- Airdrie
- Perth
- Ellesmere Port
- Harwood
- Reddish
- Workington
- Malvern Roman Way
- Peckham
- Plymstock
- Openshaw
- Newport
- Connah’s Quay
- Exeter
- Sittingbourne
- Blaydon
- Dalton Park
- Saltney
- Kidderminster
- Coventry – Holyhead Road
- Chippenham
- Anlaby
- Whitley Bay
- Thornbury
- Grantham
- Kirkby In Ashfield
- Darlington
- Eccles
- Gainsborough
- Wakefield – Dewsbury Road
- Bolton
- Newark
- Wellington
- Rochdale
- Lincoln
- Scarborough
- Barry
- Jarrow
- Baglan
- Nelson
- Wellingborough
- Middlesbrough
- Swadlincote
- Cwmbran
- Gyle
- Canning Town
- Paisley – Falside Road
- Bredbury
- Corby
- Caerphilly
- High Wycombe
- Queensbury
- Fishponds
- Up Hatherley
- Glastonbury
- Yeovil
- Hastings
- Swindon
- Oswestry
- Wrexham
- Erskine
- Willenhall
- Halifax
- New Brighton
- Wisbech
- Hoddesdon
- Isle Of Sheppey
- Giffnock
- York
- Moredun
- Newlands
- Barnard Castle
- Aldridge
- Cannock
- Colwyn Bay
- Hadleigh Ipswich
- Merrion
- Widnes
- Heywood
- Seaburn
- Stockton
- Bolton Atlas
- Chorley
- Winsford
- Belle Vale
- Banbury
- Boroughbridge
- Hull
- Retford
- Rhyl
- Southport- Winter Gardens
- Leyland
- Crowborough
- Stewartfield
- Hunters Tryst
- Portobello Road
- Glenrothes
- Inverness
- St Andrews
- Stevenston
- Stirling
- Blyth
- Consett
- Ealing
- Chapel En Le Frith
- Swinton
- West Kirby
- Whitehaven
- Meadowhead
- Loughborough
- Evesham
- Kingswinford
- Stratford Upon Avon
- Caernarfon
- Cromer
- Lowestoft
- Hatch End
- Paignton
- Penzance
- Taunton
- Tewkesbury
- Warminster
- Devizes
- Weymouth
- Crossmyloof
- Partick
- Chelmsford Regiment Way
- Leigh
- Newcastle Great Park
- Middlewich
- Lowestoft
- Bargoed
- Croydon
- Worksop
- Swindon Dorcan
- Verwood
- Wymondham
- Helensburgh
- Kirby
- Yeadon
- Witham
- Cardiff
- Dereham
- Byker
- Wetherby
- King Street- Aberdeen
- Arbroath
- Largs
- Peterhead
- Cowgate
- Bridlington
- Chesterfield
- Lichfield
- Denbigh
- Haverfordwest
- Neath
- Clacton Waterglade
- Harwich
- Loughton
- Sutton
- Newquay
- Plymouth
- Tiverton
- Basingstoke
- Portsmouth (Anchorage Park)
- Bathgate
- Holyhead
- Portsmouth
- Nailsworth
- Teignmouth
- Margate
- Bolsover
- Bishopbriggs
- Eastwood
- Horsforth
- Ecclesfield
- Redcar
- Pinchbeck
- Ripon- Harrogate Rd
- Alloa
- Ayr
- Bellshill
- Berwick
- Greenock
- Troon
- Malton
- Selby
- Hinckley
- Leicester
- Northampton- Kettering Road
- Castle Bromwich
- Leek
- Leominster
- Redditch
- Walsall
- Cardiff Tyglas
- Fakenham
- Peterborough
- Folkestone
- Gravesend
- Maidstone
- Welwyn Garden City
- Liskeard
- Tavistock
- Totnes
- Horndean
- Newport
- Oxted
- Lake
- Southampton
- Morpeth
- Kirkham
- Lutterworth
- South Shields
- Congleton
- Droitwich
- Weybridge
- Stanground
- Dover
- Birtley
- Brighton
- Chelmsford
- Elland
- Bacup
- Wells
- Littlehampton
- Worthing
- St Ives
- Porth
- Glenfield
- Bradwell
- Chester
- Canterbury
- Carmarthen
- Wishaw
- Strood
- Gloucester Abbeydale
- Ferry Road
- Cambuslang
- Stranraer
- Acomb
- Melton Mowbray
- Goose Street ULM
- Solihull
- Beccles
- Felixstowe
- Skegness
- Acton
- Palmers Green
- Stratford-London
- Bude
- Reigate
- Minehead
- Brentford
- Bamber Bridge
- Petts Wood
- Abergavenny
- Mansfield
- Dalkeith
- Houghton Regis
- Telford
- Brough
- Acocks
- Maghull
- Stirchley
- Harehills
- Scunthorpe
- Bramley- Swinnow Rd
- Alnes
- Fort William
- Hawick
- Ormskirk
- Todmorden
- Belper
- Burntwood
- Nantwich
- Stone
- Bangor
- Aylesbury
- Leighton Buzzard
- Sidcup
- Bideford
- Weston Super Mare
- Wincanton
- Yate
- Bracknell
- Bridport
- Goole
- Coventry Holbrook
- Catton
- Market Drayton
- Newtown
- Pendeford
- Herne Bay
- Blanford
- Bognor Regis
- Armthorpe
- Woosehill
- Castleford
- Bedlington
- Cowdenbeath
- Downham Market
- Frodsham
- New Milton
- Edgbaston
- Watford
- Shefford
- Southwark
- Banchory
- Louth
- Carterton
- Ramsbottom
- Rugeley
- Inverurie
- Kingsbridge
- Alnwick
- Coleshill
- Caterham
- Bath
- Carmondean
- Stamford Hill
- Clifton
- Camberwell
- Tamworth
According to The Grocer, Morrisons chief executive Rami Baitieh said WIGIG range had the support of the entire company.
She said: “For us, WIGIG is not a gimmick. It’s a strategic lever for sales growth and customer delight.
“The offers have to be great quality… but at genuinely outstanding prices.
“We are still at the start of our WIGIG journey, but the best traders in Morrisons now see the potential, have got behind it and we are improving every day.”
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