Blake Lively’s legal issues have spilled outside her ongoing battle with Justin Baldoni.
Lively is currently locked in a legal battle with her It Ends With Us director and co-star over claims that he sexually harassed her on the set of the 2024 movie and later hired a team who launched a smear campaign against her.
Amid the ongoing drama with Baldoni, Lively’s company has filed a separate lawsuit, this time against a Utah-based entrepreneur seemingly tied to Lively’s haircare brand, Blake Brown. The suit alleges that Hamner’s trademark could cause consumer confusion due to its similarity to Lively’s brand.
According to new court documents obtained by the Daily Mail, Lively’s company, Family Hive LLC, filed trademarks for Blake Brown’s brand name and logo back in 2023 before launching the brand last summer.
In September 2024, after Lively launched her brand, Hamner filed her Beauty by Blake trademark application, with plans for the trademark to be associated with “cosmetic oils” and “serums for cosmetic purposes.”
In the filing, Family Hive’s attorney Leo M. Loughlin argued that the rival trademark poses “a likelihood of confusion” and could “damage” the Blake Brown brand as well potentially misleading consumers into thinking the brand are connected when, in reality, Hamner has “no connection whatsoever” to Lively’s company.
Blake Brown initially launched with a series of shampoos, hair masks, leave-in conditioners and mousses before dropping a second round of products, including mists, in May.
Blake Brown, which is carried in Target, initially earned $16 million in media impact value within one week of launching, according to WWD, but controversy over It Ends With Us has reportedly slowed the brand’s success.
Before you go, click here to see the most important celebrity lawsuits over the past 15 years.
